This lecture outlines disciplined, methodical approaches of how to target and secure a network of great relationships that help you get the results you want. Concepts cover teaching you how to get multi-level relationships to get you what you want.
Learn the important secrets of good marketing for yourself, a product, a service or your company to gain awareness and trial: Concepts covered are targeting, product benefits, pricing, packaging, promotion, branding, PR and creative strategic briefs. Proven to work in any industry.
Learn the concepts of how to get your product, your service or yourself known through social currency. Learn fundamental tactics that make people want to spread the word about you/what you do.
This lecture outlines how to plan for standing your ground when preparing for a tough meeting or conversation, as well as learning techniques of what to say/do when touch situations spring up in the moment.
Being innovative is about problem solving – and creating solutions to a need better than others' solutions. Creative ideas involve analytical thinking, needs assessment, as well as flawless implementation. Tools such as an opportunity funnel will be reviewed.
Interfacing with difficult people is the way of the business world. Having a problematic boss, client or supervisor all take specific techniques. Get some techniques that help with moving an ineffective boss along, and tools to help with those who are disappointing you.
Getting people/the public to get on the band wagon to talk about what you do, and having that translate into business are golden opportunities. Harnessing public persuasion needs to have a carefully planned strategy and constant tactical outlays.
Just saying no is not that easy when people are asking for help. Learn concepts of how to put parameters on what people ask of you, as well as how to turn it into what they need to do for you if you say yes, both within your work environment as well as with volunteer work.